When you have a business to run it can feel like a chore having to create content for your Social media platforms. Trying to maintain momentum and motivation is a challenge sometimes, but it doesn’t have to be. So how do you get over a posting slump?
The first thing I say to my clients when they hit the wall is to take a step back. Are you posting just for the sake of it or are you adding value with your content? Posting just because you feel like you should is not the right way to do it. Social media fatigue is a real thing, and in order to move past it your mindset needs to change. This is why I always tell my clients that a robust strategy is so important. A strategy enables you to focus in on your ideal customer and build your content from there. This means you stay on course and don’t get lost in the Social sea.
You are the expert in your Business, so let everyone know. You only need to know 10% more than someone else to be seen as an expert, so tell that imposter syndrome to get lost. Remember why you started your business in the first place and use that as your motivation. If you have been posting everyday, you don’t need to. Having a consistent presence is important, but that doesn’t need to be every day. Quality always trumps quantity so take some pressure off of your shoulders and focus on posting valuable content, not just posting to fill the gaps.
Social media is supposed to be social. So start conversations with people, get involved with discussions people are having and meet new people. Enjoy being on Social media, it is a great place for growing your Business and building relationships. Just remember that you know your Business inside and out, so share your experience with your audience and engage with them. It will make your posting slump seem like a distant memory.
Want to know how to avoid these common Social media mistakes? Find out here.
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